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Dolce&Gabbana is a brand that needs no introduction: since 1985, the year in which the two founders presented their first collection during Milan Fashion Week, it is a brand that exports Italian style all over the world.
Domenico Dolce and Stefano Gabbana have the merit of representing Italy for over thirty years and being ambassadors of the quality and creativity of Made in Italy.
But when did their story start? When the destinies of these two men crossed each other to give life to a duo of Italian creativity?
In this article we will tell you the story of the Dolce&Gabbana brand and the two founders, men symbols of the excellence of Italian fashion.
DOMENICO & STEFANO: THE MEN BEFORE THE BRAND
Before telling the story of Dolce&Gabbana brand and dresses is necessary starting with the biography of the two founders, to understand how they meet and how is born one of the most famous brand Made In Italy.
Domenico Dolce was born on August 13, 1958 in Polizzi Generosa, in the province of Palermo: animated by the passion for fashion as a child, he began to draw the first clothes at only 6 years.
Stefano Gabbana, Milanese from the Venetian origins, born instead November 14, 1962.
How did these two men meet from two distant Italian cities?
Probably it was the destiny to put them in touch.
The first “meeting” between the two was by telephone: Dolce, in fact, contacted the company for which Gabbana was working, looking for a job.
Dolce was hired and, from that moment on, the two started working together: it was Gabbana himself who taught the young Palermitan how a fashion company works and how to do new designs (Gabbana worked as a young graphic designer).
After a period of 18 months during which Gabbana was engaged in a civil service at an institution of mental patients, the two created a consulting firm in the field of design.
Although the two worked together, they continued to invoice separately: it was an accountant who advised them to bill together in such a way as to simplify the various procedures and make the company more profitable in terms of earnings.
It was thanks to this advice that the new company name “Dolce e Gabbana” was born, destined to make the history of Italian fashion.
“REAL WOMEN”: THE FIRST COLLECTION OF DESIGNER CLOTHES
We arrived in the eighties, a crucial period for the creative couple of new entrepreneurs because it was during the Milan Fashion Week in 1985 that they presented their first collection called “Real Women”.
The name given to the collection was not accidental: Stefano Dolce and Domenico Gabbana did not have enough money to pay for professional models and asked local women to wear their clothes.
“Real Women” did not receive the success that the two hoped for and sales were very scarce, so as to force Stefano Gabbana to cancel the order of material required to create the second collection of the brand.
It was Stefano Dolce’s family who made the money available to pay for the orderly supply and to allow the two’s dreams to continue: in 1986 Dolce and Gabbana made its second collection and opened its first store.
The consecration for the brand, however, comes with the fourth collection that had a very significant impact on Italian fashion.
To inspire the Dolce and Gabbana dresses of this period were the Sicilian origins of Stefano Dolce (the advertising campaign was realized in Sicily) and Italian cinema.
It’s no coincidence that the fifth collection of the brand was inspired by the work of the director Luchino Visconti and the film “Il Gattopardo”.
From that time on, the notoriety of the Dolce e Gabbana brand and fashion shows grew considerably until it was consecrated, starting from the early Nineties, into the Made in Italy fashion Olympus.
THE 1990s AND THE RECOGNITION AT INTERNATIONAL LEVEL
Dolce&Gabbana sees its fame and its influence on the world fashion scene increase since 1990, when the first men’s collection is launched on the market.
Since 1990 also the various women’s collections are noted to be composed of dresses completely covered with crystals, pendants, decorated corsets and even medals in filigree.
This style was particularly appreciated by a celebrity of the music scene of the Nineties, Madonna, who began collaborating with Dolce and Gabbana wearing, on the occasion of the premiere of “Madonna: Truth or Dare”(aka In Bed with Madonna) at the Cannes Film Festival, a precious corset made of gems.
The collaboration continued also in 1993, when the brand designed for Madonna over 1500 costumes for her international tour “Girlie Show”.
In 1994 Dolce&Gabbana launched the second line of the “D&G” brand designed for the youngest and, in 1996, designed the costumes for the cult film “Romeo + Giulietta by William Shakespeare” with Leonardo Di Caprio.
In the early nineties Stefano Dolce and Domenico Gabbana launched the Dolce and Gabbana perfumes line: the first, in 1992, was “Dolce and Gabbana Parfum” dedicated to women who, the following year, won the Perfume Academy award as the best perfume woman of the year.
The first fragrance for men was “Dolce & Gabbana pour Homme” which, in 1995, was named the best perfume of the year by the Perfume Academy.
THE YEARS OF DUEMILA AND COLLABORATIONS WITH INTERNATIONAL STARS
The success of Dolce&Gabbana continues in the early 2000s, when is designed the line for children “D&G Junior”.
The collaboration with Madonna continues with the creation of clothes for the “Drowned World Tour” while, in 2004, the partnership with Milan begins.
For one of the most important football teams in Italy, Dolce & Gabbana designs the game seals and official uniforms not only for the players, but also for the technical and managerial staff to wear for participation in events.
Another important collaboration linked to the world of football is that with Chelsea of the Russian Roman Abramovich, signed in 2010: also for this English team the brand draws the game uniforms, the official uniforms and clothes for the women of the staff.
But Dolce&Gabbana isn’t just clothes and fragrances: in 2009 they also go into the cosmetics field, creating a line of colored cosmetics with the film star Scarlet Johansson as testimonials.
In addition to the celebrities already mentioned, to collaborate with one of the symbol of Italian excellence were many actors, singers and players who have increased its prestige, making it a brand with a timeless charm.
Among the most famous testimonials Dolce&Gabbana we remember: actresses Nicole Kidman, Demi Moore, Isabella Rossellini, Susan Sarandon, Monica Bellucci (who was the protagonist of the ad for the first perfume D & G, directed by Tornatore), the actor Matthew McConaughey, the singer Tina Turner, singers Simon Le Bon and Bon Jovi, and Italian footballers Cannavaro, Gattuso, Zambrotta and Pirlo.
When it comes to Italian excellence, you cannot mention “Dolce&Gabbana” brand, one of the symbols of Made in Italy, of Italian quality, creativity and creativity, which has contributed to making the Italian flag known throughout the world.
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